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The goal is to create a design with visual appeal. A recent study revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At Avanza Thailand, once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:
• Clearly shows what your company has to offer
• Products/services the most important should be prominently displayed
• The site's navigation(s) need to be intuitive
• Points of contact need to be clearly visible
• Points of sales need to be simplistic and intuitive
• Site should not be cluttered with useless or marginal information
• Text should be inviting to read
It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the same time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.
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